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Brand and media pack

Rencore Brand Kit

This Brand Kit holds the official Rencore logos, colors, and typography, with the rules for using them. It is for journalists, partners, customers, and event organizers who reference Rencore in their own materials. Download the files you need, follow the rules below, and contact us for anything that is missing.

Download

The brand guidelines as a document

Everything on this page in one file: logo variants and download links, clear space and minimum size, correct and incorrect use, colors, typography, naming, and usage rights. Share it with your designer, agency, or print shop.

  • PDF

    A formatted document with the logos, color swatches, and rules, ready to share or print.

    Download the PDF
  • Markdown

    Plain text with the same content, for documentation systems, briefs, and AI assistants.

    Download the Markdown file
Logos

Logo variants

The Rencore logo combines the symbol, a circle carrying a flowing wave that we call the ball, with the Rencore wordmark. Use the full logo wherever there is room. Use the symbol on its own for square spaces such as avatars and app icons. Use the wordmark on its own only where the symbol already appears on the same surface. Each variant comes in navy for light backgrounds and white for dark ones.

  • Full logo, navy

    The primary logo. Use it on white and light backgrounds.

    Download: SVGPNG

  • Full logo, white

    The reversed logo. Use it on Rencore Navy and other dark backgrounds.

    Download: SVGPNG

  • The Rencore ball symbol in navy, a circle carrying a single flowing wave

    Symbol, navy

    The ball on its own, for square spaces on light backgrounds.

    Download: SVGPNG

  • The Rencore ball symbol in white, a circle carrying a single flowing wave

    Symbol, white

    The ball on its own, for square spaces on dark backgrounds.

    Download: SVGPNG

  • The Rencore wordmark in navy

    Wordmark, navy

    The name on its own, for light backgrounds where the symbol already appears.

    Download: SVGPNG

  • The Rencore wordmark in white

    Wordmark, white

    The name on its own, for dark backgrounds where the symbol already appears.

    Download: SVGPNG

SVG files scale to any size. PNG files have a transparent background: the logo and wordmark are 1,200 px wide, the symbol is 512 x 512 px. Need another format? Contact the press team.

Space and size

Clear space and minimum size

Give the logo room so it reads as a mark and not as part of the surrounding layout. The unit is x, the height of the symbol, which is also the full height of the logo.

The Rencore logo inside a dashed box that marks the clear space around it
The shaded area is the clear space: x on every side, where x is the height of the symbol. Keep text, images, and other logos out of it.
Clear space, full logo
At least x on every side, where x is the height of the symbol.
Clear space, symbol or wordmark alone
At least half its own height on every side.
Minimum size, full logo
24 px tall on screen, 6 mm tall in print.
Minimum size, symbol
16 px on screen, 4 mm in print.
Minimum size, wordmark
14 px tall on screen, 4 mm tall in print.
Scaling
Scale proportionally. Use the SVG for print and for anything larger than the PNG.
Usage

Using the logo

Correct use keeps the logo legible and recognizable. When in doubt, give it room and keep the contrast high.

Do

  • Use the navy logo on white or light backgrounds, and the white logo on Rencore Navy or other dark backgrounds.
  • Place the logo on a plain area, or on a calm part of a photo, where it reads cleanly.
  • Keep the clear space and the minimum size defined above.
  • Use the files from this page as they are, scaled proportionally.

Do not

  • Do not stretch, squash, or rotate the logo.
  • Do not recolor the logo, fill it with a gradient, or use any color other than navy and white.
  • Do not add shadows, outlines, glows, or other effects.
  • Do not place the logo on a busy photo, a pattern, or a background with low contrast.
  • Do not rearrange the symbol and the wordmark, change the space between them, or build a new lockup.
  • Do not retype the wordmark or set the name in another typeface to imitate it.
  • Do not use the logo in place of the word Rencore in a sentence.

Examples

  • The navy Rencore logo on a white background
    Do Navy logo on white.
  • The white Rencore logo on a navy background
    Do White logo on Rencore Navy.
  • The Rencore logo distorted, stretched wide and squashed flat
    Do not Stretched or squashed.
  • The Rencore logo rotated at an angle
    Do not Rotated.
  • Do not Recolored or filled with a gradient.
  • The Rencore logo with a heavy drop shadow
    Do not Drop shadow or other effects.
  • The white Rencore logo on a striped multicolor background
    Do not Busy or patterned background.
  • The navy Rencore logo on a dark blue background where it is barely visible
    Do not Low contrast.
  • The Rencore symbol stacked above the wordmark, a lockup that does not exist
    Do not Symbol and wordmark rearranged.
Color

Brand colors

Rencore Navy and Azure carry the brand. White and the light blue background give it room. Highlight orange marks a single point of emphasis and nothing more.

Rencore Navy #00263d RGB 0 38 61 Primary. Text and headings, the logo on light backgrounds, and dark sections.
White #ffffff RGB 255 255 255 Page background, and text and the logo on navy.
Navy 600 #1c4863 RGB 28 72 99 Borders and raised panels on navy.
Navy 400 #335164 RGB 51 81 100 Stronger lines and edges on navy.
Azure #039be5 RGB 3 155 229 Accents, glows, and eyebrows on dark backgrounds.
Azure Strong #0071b3 RGB 0 113 179 Links, buttons, and accent text on light backgrounds.
Azure Tint #cceefb RGB 204 238 251 Soft fills for chips and highlighted areas.
Highlight #e84621 RGB 232 70 33 One point of emphasis per layout, used sparingly.
Alt Background #eaf2fb RGB 234 242 251 Light section backgrounds.
Muted #556a78 RGB 85 106 120 Secondary text on light backgrounds.
Border #ccd4d8 RGB 204 212 216 Hairlines and dividers.

Which color for what

  • Text and headings: Rencore Navy on white or light backgrounds, white on navy.
  • Links and buttons on light backgrounds: Azure Strong. Base Azure reaches only about 3:1 contrast on white, too low for text.
  • Dark sections: Rencore Navy as the ground, white text, Azure for accents.
  • Highlight orange: at most one element per layout. Never use it for body text or large areas.
  • Body text keeps a contrast ratio of at least 4.5:1 against its background (WCAG AA).

Solution area colors

Four colors mark the four solution areas in charts, icons, and accent edges. Use each one only for its own area. The palette has no green on purpose: three of the four areas name something you want to reduce, so a color that reads as all clear would mislead. On light backgrounds, set text in the darker tone listed under each color.

Scalable Innovation #0e8fb8 RGB 14 143 184 Board pillar efficiency. Text on light: #0a6c8c
Managed Risk & Security #e2690c RGB 226 105 12 Board pillar risk. The one area with a warning tone, by design. Text on light: #ab4f09
Continuous Compliance #7c5cd6 RGB 124 92 214 Board pillar compliance. Text on light: #5a3fae
Predictable Cost #7385a8 RGB 115 133 168 Board pillar cost. Text on light: #404d68

Neutral ramp

Neutral 50 #f8fafb
Neutral 100 #f2f4f5
Neutral 200 #dbe1e5
Neutral 300 #ccd4d8
Neutral 400 #94a2ab
Neutral 500 #667d8b
Neutral 600 #4d6470
Neutral 700 #374b56
Neutral 800 #22323b
Neutral 900 #0e1a21
Type

Typography

Rencore sets everything in Ubuntu, with a system font stack as the fallback.

Aa Ubuntu Ubuntu, system-ui, Segoe UI, Roboto, Helvetica, Arial, sans-serif
  • Say yes to AI, in control Light 300
  • Say yes to AI, in control Regular 400
  • Say yes to AI, in control Medium 500
  • Say yes to AI, in control Bold 700

Type rules

  • Headings use Bold, in sentence case.
  • Body text uses Regular. Medium marks emphasis and labels. Light is for large display sizes only.
  • Ubuntu is free to download from Google Fonts. Where you cannot install it, use the fallback stack above.
Naming

Writing about Rencore

Write the company and product names the same way every time, and describe the Microsoft relationship accurately.

Write

  • Rencore, with a capital R and the rest lowercase.
  • Rencore GmbH, when you need the legal entity.
  • Rencore Governance, for the product.
  • The three module names exactly as written, in every language: “Digital Workplace”, “Apps, Automation and BI” and “AI & Agents”.
  • Rencore complements and extends Microsoft's own controls, such as Microsoft Purview and Microsoft Entra.
  • Microsoft product names as Microsoft writes them: Microsoft 365, Microsoft 365 Copilot, Power Platform.

Avoid

  • RENCORE, ReNCore, Ren-Core, or rencore in running text.
  • Shortened or translated module names.
  • Any claim that Rencore replaces Microsoft Purview, Microsoft Entra, or other Microsoft tools.
  • Wording that presents Rencore as a Microsoft product or as part of Microsoft.
Usage rights

Permissions and copyright

You may use the Rencore name and the assets on this page to refer to Rencore. These guidelines explain what that covers. They are not a license agreement and not legal advice.

Allowed

  • Press coverage, articles, and analyst reports that mention Rencore.
  • Partner and customer materials that describe a real, current relationship with Rencore.
  • Event listings, agendas, and sponsor pages for events Rencore takes part in.
  • Resizing the files proportionally.

Not allowed

  • Changing the assets in any way beyond proportional resizing.
  • Implying that Rencore endorses, sponsors, or partners with you when it does not.
  • Using Rencore or the logo in another company name, product name, domain, or social media handle.

Rencore may withdraw permission to use its brand assets at any time, for example when a use does not follow these guidelines.

Press and brand questions

For interviews, artwork in another format, product screenshots, or a question about permitted use, email [email protected].

Email the press team