The Year of the Pretzel

2 min read
2 min read

2016 was a lot of things – both good and bad. For us at Rencore, we are blessed that it was mostly good things happening in the last 12 months.

Take for example the major additions to our team, webinars with two of Microsoft’s SharePoint legends, the launch of our new product the SPTransformator, the second edition of our free industry report, the first solutions entering the Rencore certification program, or most recently the 100 Most Promising Microsoft Solution Providers 2016 Award.

But asked to come up with an underlying – and not so serious – theme, most Rencorites would probably relegate to one thing: the pretzel.

The Rencore pretzel rose to iconic heights as it established itself as THE essential piece of equipment for us to bring to each and every event. Our products, our experts, and our swag always generated reliably good booth traffic, but it was the Rencore pretzel people wanted to take selfies with. Our booth teams many a time had to field questions like: “Can I touch it? The Pretzel?”

What is it with this delicious baked tie of dough, you might ask? Well, please see for yourself.

The Rencore pretzel takes center stage in 2016


By the end of 2016, the Rencore pretzel was so much more than just an inflatable event prop, it was a statement – about what, we can only fathom.

Even some colleagues seemed to get caught in the event horizon of this rubber bakery. So much so, that the Rencore pretzel left a mark on some of the better-known community video interview formats of our time.

For 2017, the aim is clear: the big leagues. See you in Hollywood, pretzel!

What is left for us to say? All of us at Rencore wish you and your families a happy holiday season and a great start to the new year! See you all in 2017!


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